MindTransit

Honeycomb Not-hideout

I’ve been watching a lot of advertising lately, specifically material that is part of the Duke University AdViews collection. Post was a client of D’Arcy Masius Benton & Bowles (DMB&B), the agency whose ads appear in that archive.

I’d like to see other agencies join up, but I’m not going to hold my breath.

Anyhow, there are many Honeycomb cereal ads up, and as I watched them back to back I realized a few things:

• The Honeycomb Hideout moved around a lot. How’d the kids manage that?
• Everyone knew how to find it. Perhaps that’s why they kept moving? Regardless, some hideout you’ve got when you can’t manage to hide from anyone.
• People came to the Hideout looking for a big cereal. How come no one came to, say, borrow a wrench?
• The Hideout sure took a beating. Roof and door ripped off, football player pulled it from its foundation, and it still hung in there.

Just little bits and pieces I noticed. Probably never would’ve seen it if I hadn’t watched those ads back-to-back.

Wanna disappear?

This is fascinating. The idea of disappearing has always appealed to me — by that I mean, the concept of “what would I have to do, what would I have to give up, to make it work?” I know I couldn’t. There’s no way. And I don’t really want to. Just fun to consider how it would have to work to be effective.

But this article on Wired.com  is fascinating.

Gone Forever: What does it Take to Really Disappear?
by Evan Ratliff

Computer forensics is also interesting to me. What does it take to track people down?